Grassroots Leadership is a multi-racial team of organizers who help Southern and Southwest community, labor, faith, and campus organizations think critically, work strategically and take direct action to end social and economic oppression, gain power, and achieve justice and equity.
Strategies for achieving our mission
Sustainable social change requires both a grassroots movement and change in the power structure. Grassroots Leadership employs three strategies to achieve sustainable social change:
We believe that sustainable social change must have as its base a strong grassroots movement. Grassroots Leadership designs organizing campaigns that invite people to participate and be involved. Without broad based support, changes can be undone with the stroke of a pen.
We must be informed and ready to educate. Becoming experts on the prison and detention privatization and its impact on individuals and communities gives us the standing to speak to media, and decision makers, and allows us to effectively educate the grassroots.
Constructing a Media Narrative
We understand the power of the media to shape a narrative and the how pressure can be place on decision makers. We use traditional and social media to mount campaigns. These campaigns reinforce the grassroots and influence decision makers.