Humpday Hall of Shame: CCA, put your money where your flimsy PR campaign is
January 14, 2015 by Kymberlie Quong Charles
In a September 2014 press release Corrections Corporation of America (CCA) CEO Damon Hininger stated, “We are determined to prove that we can play a leadership role in reducing recidivism and that we have every incentive to do so. The interests of government, taxpayers, shareholders, and communities are aligned. We all just need to recognize that and commit to that.” The media framed this apparent sea change for the largest private for-profit prison company as sound reaction to the realities of incarceration and recidivism; that reincarceration is costly, largely because rates of recidivism remain high. Recent studies have found that recidivism is higher than average at privately operated prisons.
At Grassroots Leadership we know that investing in re-entry and rehabilitation is a key component to driving down rates of incarceration, but we weren’t so quick to applaud what seemed to us a dubious announcement by CCA. How is it that an industry that relies on ever-increasing numbers of people behind (their) bars could stay in business if it’s suddenly going to invest in getting and keeping people out? The plain and simple answer is that it can’t, unless it changes its business model.
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